Shampoo: More Than Just a Basic Hygiene Product

Shampoo is often seen as a basic hygiene product, but in reality, its composition is complex, and it serves many functions. Its primary goal is to enhance hair. Although it may not match the performance of a dedicated hair care and styling conditioner, it comes close because it is the first beauty step for hair. Hair is constantly exposed to climatic and environmental variations, as well as daily mechanical aggressions. These aggressions alter the hair cuticle from root to tip. Hair care and beauty products aim to improve the surface condition and protect hair by addressing its specific needs such as softness, shine, volume, lightness, bounce, manageability, and ease of styling.

Hair Coloring and Lightening

Hair coloring is becoming increasingly popular and caters to various needs and desires. Coloring products are generally classified into four categories based on the duration and persistence of the color. Oxidative coloring, the most common, accounts for 70 to 80% of applications. It uses colorless substances, developers, and couplers, which react with hydrogen peroxide to form a hair pigment through an oxidation process. Depending on the pH, this coloring can cover white hair with a natural shade, provide lasting highlights, or permanently change the hair’s natural color. Thanks to advances in hair care and protection, modern coloring products preserve hair quality while enhancing its beauty.